LegionThirteen Wins Golden Assignment from Cookson Precious Metals

Assignment Includes Planning and Testing of Consumer Brand Concepts

Providence, RI (October 20, 2010) — LegionThirteen, a forward-thinking integrated branding firm, today announced that Attleboro, Mass-based Cookson Precious Metals, the largest US-based supplier of fabricated precious metals to the jewelry industry, has chosen the agency to develop, plan and test consumer brand concepts that the company has in development, including GoldCounter.com.

“For the last few months, we have been exploring and discussing business and brand strategies that will allow this generations-old and universally respected B2B institution to evolve to meet unique and significant pockets of consumer demand,” said Larry Marchese, managing partner at LegionThirteen. “We are excited to engage with the Cookson management team to pursue the branding side of their go-forward business strategy.”

Over the next few months, LegionThirteen will help Cookson market test and refine an online business concept called GoldCounter.com that aims to clean up the disreputable, but in-demand sell-your-gold marketplace. The sell-your-gold space, today dominated by pawn-brokers, has come under fire in recent months, and has garnered the attention of multiple state attorneys general.

“The price of gold has never been higher, but at the same time, consumer confidence in the pawn brokers offering to buy gold has never been lower,” said Steve Bautista, LegionThirteen’s chief creative officer. “Goldcounter.com has the opportunity to be the white knight that does business in a fair and transparent way, which we see as a big idea that is exponentially marketable.”

About LegionThirteen

LegionThirteen is an elite group of senior marketing specialists of senior marketing specialists that provides companies with integrated branding solutions to their toughest marketing challenges. The firm applies extensive experience with brands across a wide range of categories, and combines that with the kind of talent and attentiveness senior marketers rarely experience from traditional agencies. Named after one of history’s most formidable armies that existed for over 500 years, LegionThirteen focuses on its clients’ business with zeal and efficiency to produce results.

LegionThirteen is a brand agency that excels at advertising, design, interactive, public relations and other disciplines that integrate to enhance brand relevance. The company is driven by the motto “Ideas Rule.” Learn more at www.LegionThirteen.com.

Contact:
Larry Marchese
LegionThirteen
(617) 733-8899
lmarchese@LegionThirteen.com

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