LegionThirteen Adds PR Clients

Pinkberry Taps “The Legion” To Support RI-Launches, Nonprofit “Made By Survivors” For Holiday Product Publicity

Providence, RI (August 18, 2011) LegionThirteen, a forward-thinking integrated branding firm, today announced its public relations practice has added two new clients: Pinkberry, the number one tart frozen yogurt brand; and Made By Survivors, a nonprofit organization that sells handmade jewelry from around the world.  Both accounts were won without a review.

LegionThirteen is handling public relations for the launch of the first Pinkberry in Rhode Island, which opened July 9th at Garden City Center in Cranston.  The store is the first of several locations that will be opened in the Ocean State.  The PR program includes publicity efforts with both traditional and social media outlets.

“Pinkberry is not just one of the hottest brands in the food industry, it is one of the hottest brands in America,” said Larry Marchese, LegionThirteen managing partner.  “We are thrilled to have been chosen to handle the launch of Pinkberry in Rhode Island and look forward to continued success as additional locations open up.”

The agency also added “Made By Survivors,” a U.S.-based nonprofit organization that supports woman and girls that have been rescued from slavery and human trafficking around the world by marketing and selling beautiful jewelry, bags, home decor and other gifts that are handmade by the rescued woman.  The products are sold at www.MadeBySurvivors.com.

“Made By Survivors has one of the most touching and compelling stories we have heard in a very long time,” added Marchese.  “The beautiful products it sells make wonderful, and thoughtful gifts, and we are going to help ensure the editors of every holiday gift guide in America knows that.”

About Pinkberry

With corporate headquarters in Los Angeles, Pinkberry reinvented the frozen yogurt category when it launched in West Hollywood, Calif. in January 2005.  Today it is the most talked about, best tasting, premium frozen yogurt, made with high-quality fresh ingredients.  From store design to exceptional customer service to irresistible flavors and toppings, Pinkberry provides a social experience that indulges the senses. Pinkberry’s distinctive flavors are expertly crafted to complement its daily fresh-cut fruit and premium toppings that offer an irresistibly tangy, incomparably clean and refreshing taste. Pinkberry is certified by the National Yogurt Association and carries the Live & Active Cultures Seal. Get a taste of Swirly Goodness by visiting www.pinkberry.com.

About Made By Survivors

Made by Survivors is a nonprofit organization that supports woman and girls that have been rescued from slavery and human trafficking around the world.  The organization markets and sells beautiful jewelry, bags, home decor and other gifts that are handmade by the rescued woman.  All profits from the sale of all Made By Survivors products are used for rescue, aftercare, and employment, and for education of survivors and their children.

Made By Survivors© sells beautiful hand-crafted bags and jewelry from Nepal, Cambodia, Thailand, India, Uganda, Ukraine and the US.  Many of the survivors in our programs were trafficked at the age of 11 or even younger.  Without long-term support, it is nearly impossible for them reintegrate into society, but with the financial support made possible by our customers’ product purchases and charitable donations, our survivors are now able to support themselves and build bright futures.

About LegionThirteen

LegionThirteen is an elite group of senior marketing specialists that provides companies with integrated branding solutions to their toughest marketing challenges.  The firm applies extensive experience with brands across a wide range of categories, and combines that with the kind of talent and attentiveness senior marketers rarely experience from traditional agencies.  Named after one of history’s most formidable armies that existed for over 500 years, LegionThirteen focuses on its clients’ business with zeal and efficiency to produce results.

LegionThirteen is a brand agency that excels at advertising, design, interactive, public relations and other disciplines that integrate to enhance brand relevance.  The company is driven by the motto “Ideas Rule.”  Learn more at www.legionthirteen.com.

Contact:
Larry Marchese
LegionThirteen
(617) 733-8899
lmarchese@LegionThirteen.com

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